President Donald Trumps Wall - Free Essay Example

Sample details Pages: 6 Words: 1659 Downloads: 6 Date added: 2019/03/22 Category Politics Essay Level High school Topics: Donald Trump Essay Did you like this example? President Donald Trump has promised to build a wall along the borders. But no matter how big or wide this mighty wall he has been wanting to create is, there will be problems that follow. Many undocumented workers and Narcotics might find their way across any border barrier though the border patrol ends up missing these regardless. Don’t waste time! Our writers will create an original "President Donald Trumps Wall" essay for you Create order As this wall might just become irrelevant to those of whom become unaccounted for because of immigration they may be overstaying their visas, whom though for many years have had those who became undocumented immigrants by crossing the border between the U.S. and Mexico. Now with the physical wall being in thought, The President could possibly see a rise in his U.S. security. The border in question would have a hard time maintaining its flow if someone, or another outside force were to sabotage such a large area, he would have to have over a hundred men on this post, though giving jobs to those in need it could also cause a jeopardy crisis in having immigrants slipping through from undercover guards or oversights. The United States defines its relations with Mexico, directly affects the 12 million people who live within 100 miles of the border. In multiple and very significant ways that have not been acknowledged or understood it will also affect communities all across the United States as well as Mexico. Many of the maps that would be showing the layout and structure of the border would cover, a border without a fence, many vehicles and or pedestrian forces as a fence, and possibly the Rio Grande. The wall comes with many dire costs, some obvious though hard to estimate, some unforeseen. The most obvious is the large financial outlay required to build it, in whatever form it eventually takes. Although during the election campaign candidate Trump claimed that the wall would cost only $12 billion, a Department of Homeland Security (DHS) internal report in February put the cost at $21.6 billion, but that may be a major underestimate. The total estimate of the vary so widely sought after wall by many United States Residents would have a terrible halt because of the lack of clarity and true reason about what Trumps Promised wall will actually be a total of beyond the first small and abrupt Homeland Security specifics that it would be either made entirely of solid concrete, or a see through type of structure, physically imposing in height, what is wanted is an ideal over thirty feet in height but no less a more down to earth size of eighteen feet high, they are wanting it to be roughly sunk to about six feet into the ground to prevent tunneling and smuggling under foot. That is should they make it unscalable with even a intelligent set of climbing equipment and that it should withstand prolonged attacks with impact tools, cutting tools, and torches. But that description doesnt begin to cover questions about the details of its physical structure. Then there are the legal fees required to seize land on which to build the wall. The Trump administration can use eminent domain to acquire the land but will still have to negotiate compensation and often face lawsuits. More than 90 such lawsuits in southern Texas alone are still open from the 2008 effort to build a fence there. Life of a typical migrant farm worker profile seventy five percent born in Mexico fifty three percent undocumented Scheduled about fourteen hours a day, six days a week, and the pay would be about eleven thousand per year with no overtime pay or benefits, heat stress, infections, poison, respiratory illness. There is little evidence to support such claims. According to a comprehensive National Academies of Sciences, Engineering, and Medicine analysis, immigration does not significantly impact the overall employment levels of most nativeborn workers. The impact of immigrant labor on the wages of nativeborn workers is also low. Immigrant labor does have some negative effects on the employment and wages of nativeborn high school dropouts, however, and also on prior immigrants, because all three groups compete for lowskilled jobs and the newest immigrants are often willing to work for less than their competition. To a very high extent however, many undocumented workers often work the unsavory and cruddy jobs those of us do not wish to work for little to nothing such as, back breaking jobs that workers are not willing to do. Areas with bigger numbers of undocumented workers include Farming, construction, manufacturing, care services, and seafood/food processing. The fishing industry for example, is unable to recruit a great number of legal work forces and with such an issue is forced to be overwhelmingly dependent on the undocumented workforce. Jobs such as deboning, and cutting fish is a smelly, exacting chore. Many of these workers rapidly develop carpal tunnel syndrome which is when the bones in your carpals and metacarpals seize up and restrict movement, which can be very painful. It can be a dangerous job, with machinery for cutting off fish heads and flaying knives everywhere frequently leading to surgical problems of amputations on the job. The risk of infections from cuts and the blood y water used to wash fish is also substantial. Over the past ten years, multiple expos? ©s have revealed that both in the United States and abroad, workers in the fishing and seafood processing industries, often undocumented in other countries also, are subjected to forced labor conditions, and sometimes treated like slaves. But opposite to Trumps claim and Moceris emotional (in a good way) belief, NAFTA has not took off a large number of U.S. jobs. It did force some U.S. workers to find other kinds of work, but the net number of jobs that was lost is (compared to other things) small, with guesses (of a number) changing/different between 116,400 and 851,700, out of 146,135,000 jobs in the U.S. (process of people making, selling, and buying things). Going against these losses is the fact that the two-sided trade helped by NAFTA has had (affecting lots of things in many ways for a long time) positive effects on the (process of people making, selling, and buying things). The trade agreement eliminated taxes/import taxes on half of the industrial products (that are bought and sold) exported to Mexico from the United States (taxes/import taxes which before NAFTA averaged 10 percent), and eliminated other Mexican protectionist measures also, allowing, for example, the export of corn from the United States to Mexico. NAFTA has enabled the development of combined production lines between the United States and Mexico and allows the U.S. to more cheaply import parts/pieces used for manufacturing in the United States. Without this kind of cooperation, many jobs would be lost, including jobs given by cars imported from Mexico. In 2016, for example, the United States imported 1.6 million cars from Mexicobut about 40 percent of the value of their parts/pieces was produced in the United States. Leaving NAFTA could endanger 31,000 jobs in the automotive industry in the United States alone. But now that it is threatened with the collapse or renegotiation of NAFTA, Mexico has already begun actively exploring new trade partnerships with Europe and China. A poisoned U.S.-Mexican relationship could also prevent the renegotiation of water sharing agreements that are very important to (the health of the Earth/the surrounding conditions) as well as to water and food security, and to farming. For example, the 1970 Edge/border Agreement (between countries) between the United States and Mexico specifies that (people in charge of something) from both the U.S. and Mexico must agree if either side wants to build any structure that could affect the flow of the Rio Grande or its flood waters, water that is very important to farm animals and agriculture along the border. The fence was built (even though there is the existence of) Mexicos objections to it, and because its steel slats become clogged with (many broken pieces of something destroyed) during the rainy season, it has caused floods affecting cities and (before that/before now) protected areas on both sides of the border, resulting in millions of dollars in damages. It wasnt just Mexico th at didnt want that fence. U.S. farmers and businessmen along the Texas border in the Rio Grande valley argued/against it, too, since it blocks their access to the river water and also increases the extreme harshness of floods. Now the wall is to be brought to flood plain areas in Texas where water issues exactly like these had prevented the construction of the fence before. Meanwhile, manufacturing, farming, liquid-related (related to underground rock breaking), energy production, and communities on both sides of the border depend on fair and effective water sharing from the Rio Grande and the Colorado River, with both sides able to be hurt by water scarcities. Over the at least 20 years there have been many challenges to the combined agreements controlling/ruling water usage, and both Mexico and the U.S. have at times thought about/believed themselves the angry (about mistreatment) parties. But in general, U.S.-Mexico cooperation over both the Rio Grande and Colorado rivers has been (excellent/very unusual) by international standards and has been hugely helpful to both partners to the different agreements between countries. That kind of cooperation is now at risk. U.S. State Department could persuade Mexico to release some water, even as Mexican farmers were also facing immense water shortages and devastation. U.S. diplomacy did work, no doubt helped by the rain that replenished Mexicos tributaries of the Rio Grande. Without the rain, Mexico would not have been able to pay back its accumulated water debt. But without collaborative U.S. Mexico diplomacy and an atmosphere of a closer than ever U.S. Mexico cooperation, Mexico still could have failed to deliver the water despite the rain. That positive spirit of cooperation also produced one of the worlds most enlightened.

The situation South Africa Caused By The Blind Acceptance...

Throughout our existence as a human race, we have each left an everlasting mark on each other that has affected the mental state of every ethnicity and nation. Many times these marks have come to define the very way in which we view our selves in the world society. This is clearly seen in South Africa before, during, and after the apartheid. There we see a group of people who, despite being native to the land, are constantly oppressed by the by a foreign force being the Europeans. In the novel, Cry, The Beloved Country, Alan Paton depicts a stressed South Africa where its people are bent into accepting their place under the rule of their white oppressors. The story revolves primarily around Stephen Kumalo, a priest in a small South African†¦show more content†¦Christ have mercy upon us. White man, have mercy upon us.† (58). It can be understood that this association shows the perception of the blacks to the whites. This is thought and perspective can be equivalent to t he way man looks to the stars, so far above and impossible place to grasp and go. Also, in this quote, Paton is not associating White man with an angry God, but rather white man as a compassionate God. It is clear that this quote is not being said out of fear but instead with absolute necessity and fear of not knowing what to do without God or uncertainty. Lastly, it is important to note that once something is associated as an equivalent of God as this quote has done, it has been made practically irreplaceable. This means that not only have the native Africans have come to accept Christianity as a natural part of South Africa, but they have also admitted that the White man is also a natural part of Africa. From an unbiased viewpoint, the approval of Christianity and the dominance of the White men seen as a blessing can only invite more suffering for South Africa. There is no greater humiliation for a Nation in this world than to lose its native social customs and structures and be f orced to be subject to alien customs from foreign lands. This breeds an inferiority disorder in the natives that mandates that they do not deserve even half as much rights as their white counterparts. In South Africa before and during the Apartheid, there were many lawsShow MoreRelatedNotes18856 Words   |  76 PagesVirtually everything that has gone wrong in Africa since the advent of independence has been blamed on the legacies of colonialism. Is that fair? Virtually all colonial powers had â€Å"colonial missions.† What were these missions and why were they apparently such a disaster? Did any good come out of the African â€Å"colonial experience†? Introduction Colonization of Africa by European countries was a monumental milestone in  ­ the development of Africa. The Africans consider the impact of colonization Read MoreBusiness Environment of Pre-British India13645 Words   |  55 Pagesvery tall, others very short. Dress, like a botanical classification, reveals the exact identity of the bearer his or her religion, caste, region and occupation. The variety is endless.† India’s composite culture led to the spirit of tolerance; and acceptance of each other despite differences. Fertile plains of India, made the struggle of survival easier – people developed habits of ease and pleasure, could not stand the physically stronger foreigners. Even the Muslims, lost their original virility andRead MoreGp Essay Mainpoints24643 Words   |  99 PagesMigration a. Is migration/having foreigners good? 10. Subjects a. Literature b. History c. Mathematics d. Universal language 11. Businesses a. Business morality b. Charities as businesses 12. Democracy a. Good vs. Bad 13. Social Issues (only stats provided) a. Gender b. Family c. Equality 14. Governance a. 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Combined with the illustrations and the short case examples at the end of each chapter (in both versions of the book) this increases the reader’s and tutor’s choic e. For example, when deciding on material for Chapter 2, the case example, Global Forces and the European Brewing Industry, tests a reader’s understanding of the main issues inï ¬â€šuencingRead MoreStephen P. Robbins Timothy A. 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Organization theory is central to managing, organizing and reflecting on both formal and informal structures, and in this respect you will find this book timely, interesting and valuable. Peter Holdt Christensen, Associate Professor, Copenhagen Business School, Denmark McAuley et al.’s book is thought-provoking, witty and highlyRead MoreAnnotated Bibliography: Plagiarism39529 Words   |  158 PagesPlagiarism, self-plagiarism, scientific misconduct, and VACCINE: Protecting the science and the public. Organization, 19(6): 881- 889. Global Health Bibliography Carabali, J. M. and Hendricks, D. (2012), Dengue and health care access: the role of social determinants of health in dengue surveillance in Colombia. Global Health Promotion, 19(4): 45-50. Deguen, S., Sà ©gala, C., Pà ©drono, G. and Mesbah, M. (2012), A New Air Quality Perception Scale for Global Assessment of Air Pollution Health EffectsRead MoreConsumer Lifestyle in Singapore35714 Words   |  143 Pages2.8% in 2010 to 5.2% in 2011. 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Department Stores Free Essays

A department store is a retail establishment preferring wide range of commodities, usually including ready-to-wear apparel, fashion goods, beauty necessities, yard and household goods and further on. Numerous department in which it is divided such as merchandising, advertising, marketing, services, accounting and financial department usually handle it. The first department store in the retailing history was Bennett’s in Derby, it opened in 1734 and it remains in the same building since it’s opening. We will write a custom essay sample on Department Stores or any similar topic only for you Order Now The origin of department stores is related to the industrial revolution in the 19th century and the growth of a consumer society. A wealthy class was growing, dragging with a constantly changing fashion, which created an enabling environment for the expansion of stores in that area. Today, department stores are mainly part of a retailing chain, usually a main department store is located in strategic area of a big city and the others are all around the city, country or sometimes the world. But we can still find independent retailers. â€Å" Vision without action is a day dream. Action without vision is a nightmare. † – Japanese proverb. This applies to marketing. Indeed, establishing a procedure in marketing without planning it in advance will lead to ruin. Before initiation, a plan should be well prepared from it’s begging to its end leaving to chance any step. For a successful marketing plan the contractors have to initially think about the aim. All factors must be taken into consideration before starting the procedure. JC Penney’s case is a relevant example. When the American department store launched its new pricing strategy consisting in the suppression of discounts, heavy promotions, coupons and replacing it by every day low price. The chief executive underestimated the importance granted by costumers to sale and special discounts, which made its plan a big failure. In the fashion industry, when a company needs to launch a new product or line they develop a marketing plan. These plans explain the strategy that will be followed and the details of the procedure in order to legitimize the costs, which will be implied on the company. We can count the main type of marketing plans: the strategic one, where the decision is up to the senior management and the plan is designed to achieve a long-range goal (at least five years), for example a ?10 billion investment plan for Japan’s premier department store, Isetan Shinjuku, based in Tokyo. The outlet has been completely redesigned and transformed into a fashion museum presenting a combination of art, music and films while maintaining its primary function as a department store. The second type is the functional planning, which is a short-term plan up and is up to the middle mangers in key business areas but supervised by front line mangers. This is the kind of marketing planning is used during the Christmas period with the window displays in the biggest department stores, such as Galleries Lafayette in Paris or Selfridges in London, they team up with fashion houses and designers for displays with recurring themes including architecture, fairy-tales and scale play. We can also count the operational planning, a short-term action plan developed by supervisors or front-line mangers to accomplish a specific goal, for example: the case Macy’s plan to open on thanksgiving, while all of its competitors are closed on that day. The goal here is to be the only department store open, generate a tremendous profit in one day. Finally, there is the contingency plan, aiming to get a back up plan ready to cope an anticipated situation if it ever occurs. All of these plans need to be efficiently prepared step by step. According to Phillip Kotler, there are six essential steps for a successful planning. The first one is the situational analysis, where the company examines the Macro forces to highlight its strength and weaknesses. Although these factors can play in the favour of the company, sometimes they can also be barriers in the smooth running of a project. Then comes objectives setting, in order to set its objectives a company have to take into consideration it’s stakeholders, company reputation, technology and other matters of concern. Then, once the goals are set a timetable has to be held to avoid any mishaps. Then the strategy, by choosing which strategy will be pursued to complete the task successfully. The company then sets its mode of action and the path that will be followed during the project. After that comes the tactics, this step is meant to plan what is called in marketing the 4Ps (product, price, place, promotion) but also to schedule the strategy into a calendar. And finally the controls, which lasts throughout the project, since it aims to ensure the effective conduct of each part of the marketing plan and if not then find a solution to remedy the situation. All of these plans differ from one company to another according to its positioning goal. The positioning of a company is what distinguishes it from its competitors, so the ideas in costumers mind when they think about that company. As we can see in the perceptual positioning map above, the customers may see department stores that sell the same product as different. Thereby, the Italian department store, Rinascente, is considered as one of the most fashionable department stores across the world. However, the German department store Kadewe which is ranked equally fashionable is perceived as more luxurious while Debenhams despite the fact that the fashion perception it granted is as high as the two previous stores its luxury perception is lower than both of them. Nowadays, these marketing plans include immense use of technology to improve and facilitate their performance. â€Å"Information technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without talking about the other. † – Bill Gates. Reaching that goal is made possible by the numerous advantages of technology. One of them is social media. Based on telecommunication and social interaction, it is the best way to disclose information and to advertise, but in the same time get live feed back about it. Indeed, markets behaviour is changing, how they are known for talking but not listening and now a new strategy is being implemented known as buzz monitoring. This consists of tracking relevant conversations through the Internet that will allow the  company to get an idea about its level of popularity amongst people, but also what comes to their mind when they think about it. However, a scientifically developed panel is still more effective than social media listening to gather data but then social media is more relevant because costumers are discussing with each other. Indeed, they don’t al ways trust what the company says to them since it is a part of their strategy to only reveal the best about it self, but costumers will talk about their experience and what they honestly think about it as they don’t have any interest in hiding the truth. The beauty department store Sephora belongs to those who knew how to make profit from social networks. Indeed, it manifests its presence in all of the most popular social medias – such as Facebook, micro blogging as Twitter, photo-sharing websites as Pintrest, smartphone photo-sharing application as Instagram, video-sharing websites as YouTube and further more. It takes advantage by finding the purposes other than advertising and buzz monitoring. The department store figured out that customers want beauty advices and tutorials both in store and online, so it started sharing experts’ knowledge and guidance, which will then boost sales. It also promotes loyalty programmes via social medias, offering exclusivities to followers which was obviously a successful marketing plan to gain followers since they count more than 5 million fans on Facebook and more than 1. 8 million followers on Google+. But technology is not used by department stores only for advertising and maintaining a relationship with customers; it is also used for selling purposes. E-shopping makes life easier by a greater availability of products, constant sales and discounts and international shipping. However, the relevance of department stores websites for shopping is still questionable. Indeed, when a retailer selects a brand to work with, it can’t also select the products that will be displayed under that partnership and the brand won’t display all of its collections in the department store. Since then, when it comes to online shopping the brand’s own website is more attractive as there are considerably more options. In the pictures below we can see the example of Adidas and Galleries Lafayette – the French department store- website. While the retailer only sells four bags for both men and women, in the brand website customers can shop up to 218 bags and that’s only for women. The maintenance of this relationship between the business and the customer is based on the principal of communication. Communication is the process of transferring information between senders and receivers, using one or more written, oral, visual, or electronic media. â€Å"The art of communication is the language of leadership.† – James Humes Whatever the idea one person has, even if it is the greatest ever, it won’t be useful for the company if the person doesn’t know how to communicate it, how to explain it and make other people understand what it means. Whether addressing to a superior or an employee if there is a misunderstanding the project will be doomed to failure. Also, for some positions in the workplace one needs to deal with costumers who don’t have the same level of expertise, in such situations good communication skills will be useful to explain intricate things in a simple way. Likewise, the higher the hierarchical position, the lower are the technical skill requirements and the greater are the good communication skill needs. This is explained by the fact that important positions implies dealing with more important people, who are more punctilious when it comes to the way you talk or behave near them. Tough, to be an effective communicator it is necessary to master the different stages of the communication process: To manage this process successfully a behavioural equilibrium has to be found. There are three main types of behaviours: Passive Behaviour involves saying nothing in a response, keeping feelings to yourself, hiding feelings from others, and perhaps even hiding your feelings from yourself. Aggressive Behaviour involves expressing your feelings indirectly through insults, sarcasm, labels, put-downs, and hostile statements and actions. And the third type is Assertive behaviour, which is a balance between both of the preceding behaviours. It involves describing your feelings, thoughts, opinions, and preferences directly to another person in an honest and appropriate way that respects both you and the other person. It is the latter, that is most recommended to adapt in the workplace. Then, the sender needs to decide which communication tool is the most suitable one to the audience and the situation. When it comes to business-to-business communication e-mails are faster, efficient and direct. They say enough without saying too much. While Faxes mark certain indifference since they are limited to the strict minimum. Usually, they should be accompanied with a phone call to give further information or at least show interest from the sender’s part to the receiver. Phone calls can also be used for other purposes; it is a good way to show concern but also to show respect. This leads us to the audience-centred approach which consists in getting to know the audience we are dealing with which is known as the  «you  » attitude. This ability to relate to the need of the others is one of the keys of success of manager leaders. It works both in the Business-to-Business communication and Business-to-Customer communication. In the example below, we can see the example of an advertising campaign of the French department store Galleries Lafayette. The model on the signboard is dressed like the  « perfect  » Parisian, with the beret, the white top and blue pair of jean’s and in addition to amplify the French spirit, on the foreground of the scenery an accordion is shown. All of this staging is meant to flatter Parisian, which are proud of their identity and make them feel that the department store is made for them. Communication skills may also be useful when it comes to marketing communication. Marketing communication is defined as the media tool used to reach a market; it refers to the promotion part of the â€Å"marketing mix† and the â€Å"four Ps† (Price, place, product and promotion). It also refers to the different strategies used while making the promotion of a certain product. The marketing process is divided in five steps: Here, marketing communication starts in the second stage and goes until the fourth one and its primary purpose is to create value for customers and build customer relationship because without customers a company has no reason to exist. To achieve that goal numerous tools can be used. Advertising is one of them, provides a direct line of communication to your existing and prospective customers about your product or service. As here for example, with Harvey Nichols advertising campaign called THE NEW BREED which plays on the luxury stereotype of the handbag dog replacing the traditional Chihuahua by a bull terrier to promote its new involvement into an accessible fashion  « The new breed  ». Public relation is also a tool of marketing communication. Building and keeping good relationships with media is important for the brand/store’s image and reputation. But the art of good public relation also involves being able to manage successfully and adverse publicity. Another tool is sales promotions, commonly used to increase sales in short term, it attracts new customers interested in lower price, which can later become loyal customers depending on their experience in the department store. For example, the British department store Selfridges runs every year  « Christmas comes early  », which consists in Christmas sales earlier than its competitors so it can attract its concurrent customers since they can do their Christmas shopping earlier without paying the high price. To make their promotion, companies use more and more direct mail, which consist in an e-mail address of the receiver by its name and selling him products destined for its target group depending on information the company collected about him in its database. The Internet marketing – as seen previously – also used very much by retailers to sell and promote their products. Sponsorship is a form of indirect marketing that consists of paying an organisation, which will use your brand logo and this way generate publicity. Below are Macy’s areas of sponsorships in 2011 according to IEG Research. Competition in the retailing world has very quickly grown during the last century. Today, to face the concurrence retailers resort to strategies aiming to bring them to the top. To reach that aim different tools are used and mainly communication that builds relationship between department store, stockholders, partners, employees and customers. How to cite Department Stores, Papers

Marketing Management and Consumer Behaviour †MyAssignmenthelp.com

Question: Discuss about the Marketing Management and Consumer Behaviour. Answer: Product Product is the most important strategy towards meeting the core needs and demands of the customers. According to Schmidt, Spann and Zeithammer (2014), Product strategy incorporates the features and quality of the products towards meeting the specific needs of the customers. On the other hand, Helm and Gritsch (2014) opined that product strategy also involves the branding, guarantees and warranties of the products of an organization. While considering the product strategy of Fitbit Company, it can be seen that the organization has seven products in the market. These seven products include four wristband style tracker, two clippable activity tracker and smart scale. The products of the organization are mostly used for measuring the number of steps walked, steps climbed, quality of sleep, body fat weight, body mass and many other personal metrics involving fitness (Fitbit.com 2017). The Fibit Flex of the organization only measures the calories, steps and sleeping cycle of the customers. Furthermore, the high end model of Fibit Surge covers broader range of functions like smartwatch and other similar activities. The Fitbit wristwatch effectively track the heart rate and better track the calorie burns, which helps in maximizing the work out level of the customers. Moreover, the unique quality of product of the organization helps in right tracking of the health condition of the customers. The Fitbit watches are used for tracking all day activity, music control and reminder to move (Fitbit.com 2017). In this way, the unique product strategy of Fitbit provides the best way to the customers for keeping them healthy. Price Price strategy refers to the amount, which the customers pay for purchasing a particular product. According to Chng et al. (2015), effective pricing strategy includes the consideration of customer perceived value for the products. On the other hand, Borland and Lindgreen (2013) opined that pricing is an important strategy, which has huge impact on the revenue of the customers. While considering the pricing strategy of Fitbit, it can be seen that the organization uses mixed pricing strategy for selling their health metric products to the customers. Moreover, the organization uses premium pricing for the high end products. However, it uses affordable prices for the normal quality products. The retail prices for the wristbands of the organization are ranged from $99.95 to $249.95. On the other hand, the smart devices like Fitbit scale and Aria are priced at $129.95. The tracker part of the Fitbit Flex can be removed from the wristband and can be inserted into Tory Burch Bracelet or pend ent. In case of pricing the bracelets, the organization considers the materials used in the bracelets. Moreover, depending on the materials used in the bracelets, the bracelets accessories costs around $175, $195 and $38 in respect to leather, metal and silicon materials respectively. Furthermore, the pendent necklaces cost around $175 (Kumar 2015). Promotion Promotion strategy refers to the ways of communication in which the organization communicates with the customers. According to ztamur and Karakad?lar (2014), effective promotion strategy helps in increased interaction with the customers towards enhancing the customer awareness regarding the products and services of an organization. On the other hand, Helm and Gritsch (2014) opined that effective promotion strategy enhances the brand image of the organization to the customers. While considering the promotional strategy of Fitbit, it can be seen that the organization uses mass mediamarketing towards reaching wide customer group. Moreover, the TV advertisement, radio advertisement, newspaper and magazine advertisement for reaching wide section of customer group. Fitbit also uses digital and social media for the reaching large customer bases in shortest period. Social media like Facebook, Twitter and YouTube media helps in attracting new generation customers. Furthermore, the organization also uses Fitbit app has formed online community and social network, which helps the users in sharing and comparing their fitness achievement with their friends (Fitbit.com 2017). In this way, effective promotional strategy of Fitbit helps it towards proper communication with the customers. Place Place strategy assists in providing effective ways of customer access of the products and services. As per Borland and Lindgreen (2013), properly constructed place strategy sets direct and indirect channels for the customers for helping them in accessing the products and services. While considering the place strategy of Fitbit, it can be said that the organization has its own physical stores for selling their products to the customers. Apart from that, the customers can also avail the products of Fitbit in the retail stores. Moreover, retail stores are the most convenient place for the customers towards accessing the products of Fitbit. Furthermore, the most flexible and easy access medium of the Fitbits product is its online shopping option. Moreover, the customers can avail the products of this organization through Amazon and many other online retails (Madhavaram, Granot and Badrinarayanan 2014). Therefore, it can be seen that effective place strategy of Fitbit helps in better acce ssibility of products to the customer. References Borland, H. and Lindgreen, A., 2013. Sustainability, epistemology, ecocentric business, and marketing strategy: Ideology, reality, and vision.Journal of Business Ethics,117(1), pp.173-187. 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